Small businesses often cannot afford to invest a lot of money into marketing.
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]And marketing can get very expensive depending on what methods you use. But fortunately, there are many super effective marketing techniques you can use for little to no cost. In this article, we will be discussing low cost marketing tips for small businesses with little or no marketing budgets. With the right amount of effort, you can get some amazing results without having to spend a fortune on typical marketing methods.
Lets get started!
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]1. Get Some Business Cards Made
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Business cards are an extremely cheap and effective marketing method. They are a great way to market your business as well as network with people. You should always carry a few business cards on hand (in your wallet) just in case you ever see the opportunity to give one out. The business card design should feature your contact details as well as a short clear description of what exactly you and your business do. If you have a website, make sure you include that. It is very easy to make a professional-looking business card without any graphic design knowledge with the use of pre-made customizable templates.
Local businesses in your area may allow you to leave your business cards with them which is an amazing free advertisement. It never hurts to ask! Offering a small amount of money is also a good incentive for them to say yes and agree. Good places to ask would be hotel receptions, hair dresses, food takeaways.
You can find special offers for extremely cheap business cards like this one I found on google – 100 business cards for £2.99.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/smallbusinessmarketing1.jpg” alt=”Small Business Social Media Marketing” title_text=”Small Business Social Media Marketing” _builder_version=”4.4.7″][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]2. Build Up A Social Media Presence
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Soial media is a must for every business no matter the size and niche. All businesses can benefit from using social media whether its a web development business or even hair dressers. And best of all – its completely free! You can set yourself up a page on all the top social media platforms free of charge. It is also one of the most powerful marketing methods because almost everyone uses social media these days. Social media marketing is very simple and easy to learn.
Posting high quality content regularly is a good way to engage with potential customers and clients and grow your following. Many companies like posting funny or informative content which people are likely to share. For marketing purposes, we would recommend Instagram, Facebook, Twitter, & LinkedIn. This is one of the most recommended low cost marketing tips for small businesses. Social media has so much potential for your business.
Read this article for some Essential Instagram Marketing Tips
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]3. Free Advertisement Credits
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Paying for advertisements on google and social media can get quite expensive! A lot of businesses pour thousands of dollars into paid advertisements to market their business. Not everyone has this kind of money at their disposal, so what can you do? Some web hosting companies offer free advertising credits for platforms like Google Ads when you purchase web hosting packages from them. These free credits are usually about $50 and that is a great amount to test the waters with. If you get good results from using the free advertisement credits, you should give it another go when you can afford to invest money into it.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]4. Start a Blog Related to Your Business
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Assuming you already have a website for your business, create a blog page. This is very simple and easy to do with a CMS like WordPress and most other top content management systems. Blog posts do some amazing things for the SEO of your website and search engine keyword rankings. You can also share your blog posts on social media which is a great way to direct people to your website. You should make sure the content you write is relevant and good quality. Grammatical and spelling errors can reflect badly on your business.
Here are a few ideas for some blog posts:
- Tips & tricks relating to your business
- Top 10 lists relating to your business
- Tutorials & guides relating to your business
Keep reading for more marketing tips for small businesses!
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]5. Create a Referral System with Incentives
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Word of mouth is a very powerful way to spread the word about your business. Give your customers more of a reason to let others know about your business. Offering discounts or monetary payments for each new client a customer refers can go a long way. This gives them an incentive to try and bring you more business. A lot of the time, they will tell their friends and family. It’s great for marketing.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]6. Host Contests & Competitions
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Everyone loves a chance to win something for free, and its great for advertising! You don’t need to offer an expensive prize at all. People are happy for the chance to win anything really. You could offer free services or products relating to your business. Contests are a great way to grow your social media presence by requiring all participants to like or follow your page, and tag a friend. All participants in your contest are new potential leads for your business. There are plenty of free online raffle websites that you can use to host your contest.
Another extra bit of marketing you could do is offer everyone who entered into your competition some sort of discount to your products or business.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]7. Get Some Flyers Printed
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Similar to business cards – flyers are extremely cheap and are a very effective way to market your business. You can put a lot more information and details on a flyer as well as special promotions. You could go into local businesses and ask if you could leave some flyers with them so that their customers can take them. Hotels and food takeaways are great places to inquire about this.
If you have spare time, and a lot of motivation – you could even go door to door putting your flyers through the letterboxes. This can be extremely effective and can pay off very well. If you don’t want to do it yourself, you could offer someone you know a little bit of money to go around their area doing this for you. It is common practice for food delivery places to do this in my area.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]8. Email Marketing
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Email marketing is a very powerful marketing strategy if you do it right. There are plenty of ways to build up a mailing list. You can collect the email addresses of previous customers and try to turn them into a returning customer. If you have a blog on your website you could add a pop up form which visitors can use to sign up to your mailing list. Send everyone in your mailing list discounts and special offers. If your mailing list consists of people who signed up for your blog posts, you can let them know each time you release a new article.
Another good thing to do to harvest email addresses is host an email address raffle. Place a large container or jar in your place of business and add a sign to encourage people to drop in their email addresses. The prize doesn’t have to be worth a lot and you can get quite a lot of email addresses through this.
Read this article: 12 Effective Email Marketing Tips
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/smallbusinessemailmarketing.jpg” alt=”Small Business Email Marketing” title_text=”Small Business Email Marketing” _builder_version=”4.4.7″ border_radii=”on|12px|12px|12px|12px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]9. Give Out Custom Branded Balloons at Local Events
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]You can get a bunch of balloons printed with your business logo and description on for very cheap online. You can get a few hundred balloons made for less than £40! Renting a tank of helium is also very cheap and affordable compared the the exposure you get from doing this. Kids and adults alike love balloons, and it is a great way to get your brand widely recognized. Imagine seeing a lot of people holding balloons at a large event with your logo on them – it’s great marketing. People will remember your brand and you’ll get lots of lovely smiles from everyone you give a balloon to.
Giving out any sort of custom branded products works well – it doesn’t just have to be balloons. Other common custom branded items that businesses give out are: pens, stickers, key chains.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/smallbusinessmarketing2.jpg” alt=”Small Business Growth Tips” title_text=”Small Business Growth Tips” _builder_version=”4.4.7″ border_radii=”on|12px|12px|12px|12px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]10. Develop Partnerships With Related Businesses
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Developing good business partnerships with other companies is great marketing for both parties and has plenty of other benefits. If you run a hair & beauty product line, it would be a great idea to partner up with hair dressers and salons and encourage them to offer your products to their customers. Offer them incentives like a percentage of each sale they bring in. They will be more likely to want to try and sell your products if they directly benefit from doing so.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.8″ hover_enabled=”0″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Other Related Articles That May Interest You:
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]- 10 Essential Instagram Marketing Tips
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