Email marketing is one of the most effective ways of reaching and engaging with prospective customers
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]A properly developed email marketing strategy is an extremely powerful tool for customer engagement and producing leads. But when done wrong – you may see no positive results and you could be missing out on many conversions. Getting your email marketing strategy right is both an art and a science. Understanding both sides is key for a successful email marketing campaign.
If you think your email marketing strategy has room for improvement, you have come to the right place! These tips will help you enhance your email marketing strategy to maximize conversions and improve performance.
1. BUILD UP YOUR MAILING LIST
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]You should be actively adding to your mailing list, even if you already have a long list. You can grow your list passively by adding a signup features to your website which potential customers can use to sign up for the mailing list. Some businesses use pop-up prompts on their website or add the signup buttons on relevant pages and content. It is also common practice to offer incentives for users to sign up to your mailing list. Exclusive discounts and special offers are a great way to encourage people to sign up. Social media is also an effective way to advertise special offers and encourage mailing list sign-ups.
2. KNOW YOUR AUDIENCE & GOALS
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]The first step to creating an effective email marketing campaign is to know and understand your audience. Who are you sending your email to? What do they want to receive? Why would they want to receive your email? Do they want to read blog posts or do they want discounts and exclusive deals? Maybe news and business updates?
Knowing this will help you tailor your email campaign and make it fit for purpose. Being aware of your goals will help you when you are creating the CTA.
3. IRRESISTIBLE, ATTENTION GRABBING SUBJECT LINES
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]An effective email marketing campaign starts with a good email subject title. The subject line is extremely important because it can be the deciding factor of whether the recipient opens and reads the email or simply ignores it. The subject line is the first thing that is seen by the readers so make sure it is attention grabbing to make the recipients want to click on your email. The goal for your subject line is to make it as irresistible as possible for the reader to click on, while staying on topic and being relevant.
A good subject line is short, clear, simple, and relevant to the content in the email. You should use action and power words to suggest urgency, curiosity, and excitement. Clever wording can help encourage users to take action. Words which convey urgency work very well with time-limited discounts because of FOMO (Fear of Missing Out). No one wants to miss out on a good deal!
4. CUSTOM WRITE YOUR PREVIEW TEXT
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Preview text is a simple yet often overlooked feature. All modern email clients nowadays have email previews, and unless you write some custom preview text, an auto-generated preview will be displayed. The auto-generated preview can sometimes display useless information such as dead social media links and other irrelevant placeholder text. A relevant short but attention-grabbing sentence is what you should aim for when writing your custom preview text.
Which preview text looks better to you?
- Follow us on Twitter and Instagram. Open email in a browser
Or
- Many more AMAZING discounts. Up to 50% off! Find out more!
By not using custom-written email preview text, you are missing out on a big opportunity to increase the attractiveness of your email to your readers.
5. AVOID SPAM FILTERS
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]There are a few things that can trigger the spam filter and cause your email to land in the junk or spam folder of your recipient. Emails that land here have a significantly less chance of being clicked on and read. To avoid this from happening, make sure you do not use any spam trigger words or phrases when creating your email content.
You can also avoid triggering the spam filter by ensuring you have permission to send emails to your recipients. Using a double opt-in form ensures the recipient is subscribed to your mailing list and you have been added to their contacts or address book. Recipients of your email can also mark them as spam which triggers the spam filters to flag your emails as spam in other peoples inboxes too. To prevent your readers from flagging your mails as spam, ensure all aspects of your email are well formatted and user-friendly.
6. WRITE ORGANIC, VALUABLE CONTENT
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Your readers are human, at least the majority should be – so write like a human. Make sure the content you create is clear and readable as well as relevant and valuable. You don’t want to over-fill your email so fill it with important, useful content and keep it short.
Speak to your readers with your natural speaking voice and use humor and other expressions of your personality. This gives the reader a closer personal feel which makes them more likely to engage with the content of your email. Being friendly and humorous can go a long way!
7. Track Your Emails For Valuable Insights
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Tracking your emails will give you lots of valuable performance information that you can use to your advantage. You can track clicks, engagement, conversions, and bounce rate by using UTM codes. You are able to track the performance of your email marketing campaign and identify issues that may need to be fixed. High unread email rates can point to issues that need to be addressed. Track your emails to measure how well your email marketing campaign is doing and give you clues on what to do when there are performance issues.
8. Reward Your Readers
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Giving your readers a reward for being subscribed to your mailing list is a great way to boost engagement and keep them subscribed. You could offer your email subscribers a special discount or a free item as a “thank you” for them subscribing. Whatever the reward may be, it is highly recommended that you reward your readers. These rewards can also convert into sales if you reward readers with discount codes and special offers.
9. Encourage Readers CTA
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]The goal of your emails are to promote action, whether it be to sell a product, or read a blog post. Decide what the purpose of your email is, what you would like the email to achieve, what action you want readers to take. And then, add a clear CTA to direct readers to the relevant landing page, product page, or blog post.
10. Mobile Optimize Your Emails
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Recent studies show that over 50% of emails nowadays are opened through a mobile device. An increasing amount of people now use mobile devices to check their emails which is why it is very important to make sure your content is mobile optimized. Without proper mobile-optimization, your email may not display correctly when opened on a mobile device. Make sure you use responsive designs that automatically fit all screen sizes, as well as easy to read content and a clear CTA.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]11. Carry Out Tests
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]To ensure your mails are delivering the way you want them to, carry out some tests. You can put yourself in the reader’s shoes by sending yourself a test email. Check for any issues, and make sure text and images are displaying correctly in your email. If possible, carry out tests on multiple devices including PC and mobile to ensure the content is functional on all devices. Tests are quick and easy so don’t skip the testing!
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]12. Make Unsubscribing Easy
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Make sure it is easy for readers to unsubscribe to your mailing list if they want to. An unsubscribe button or text link should be placed in the footer of all your emails just in case a reader wants to use it. It is also wise to let your readers “manage” their email preferences so they can choose what emails they would like to receive rather than straight up unsubscribing.
If a reader finds it difficult to unsubscribe to your mailing list it may make them frustrated which reflects badly on your brand. They might also “flag” your email as spam which has a detrimental effect on other readers inboxes as well. You never want your content to be flagged as spam, so make it easy for your readers to unsubscribe if they want to.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/emailmarketingtest.jpg” alt=”Laptop Computer & Mobile Device” title_text=”Laptop Computer & Mobile Device” _builder_version=”4.4.7″ border_radii=”on|12px|12px|12px|12px”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Becoming a Better Email Marketer
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]These tips are just the basics to get you started with your email marketing journey. Becoming a good email marketer takes a lot of experience, problem solving, and consistency. You will gradually get better as you analyse the results from your email campaigns and use that information to improve on those areas. Successful email marketing campaigns can be a gold mine when done properly!
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Other business and marketing topics that may interest you:
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