We live in a day and age where a social media presence is essential for businesses to survive and grow
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]If you do not have Instagram as part of your social media marketing strategy then you are missing out on massive potential. Instagram has over 800 million monthly users, and 500 million of those profiles are active daily – that is a LOT of people! All top brands and businesses now use Instagram, and for good reason. It has become the leading social media platform for brands, advertisers, and also consumers. With the help of these Instagram marketing tips, you can grow your exposure and reach new audiences.
This article will give you some ideas on how to develop and improve your Instagram marketing strategy. We will be covering many different aspects, and a good strategy involves most, if not all of the things we discuss in this article. Try and put these Instagram marketing tips to use and watch the positive results come in.
If you are just starting out with Instagram marketing – fear not! We cover both the basics, as well as some higher level marketing techniques. Even as a marketing beginner, many of these tips will be massively beneficial to you and your social media marketing strategy. Take some notes!
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]LETS GET STARTED WITH THE INSTAGRAM MARKETING TIPS
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ACTIVELY GROW YOUR PAGE
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Actively working towards increasing your following is one of the first steps of a successful Instagram marketing strategy. You should be actively trying to grow and build up the numbers on your Instagram page all the time, whenever possible. More followers means more exposure, which leads to more conversions. Having a large amount of followers can also make people trust your brand or business a bit more. It gives people the feeling that your page is reliable and desirable. People are more likely to follow or engage with pages that have a higher follower count.
If you are completely new to this, starting from 0 followers can be very intimidating, but there are many easy and simple ways to get started. For more suggestions on ways to grow your page and increase followers, continue reading the rest of this article.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/socialmediamarketing1.jpg” alt=”Instagram Likes, Follows, & Comments” title_text=”Instagram Likes, Follows, & Comments” _builder_version=”4.4.7″ border_radii=”on|12px|12px|12px|12px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]COMMENTING, LIKING, FOLLOWING TARGETED ACCOUNTS
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Engaging with targeted accounts is a very good way to build up your follower count and attract users to visit your page. To interact with targeted accounts, you first have to identify similar accounts to yours. Alternatively, you can target specific hashtags that relate to your niche. Competitor accounts are also great for targeting specific users. Once you have identified your target account or hashtags, simply interact with everyone. Commenting, liking, and following target hashtags will make these accounts check out your page and hopefully interact back with you.
It is good practice to set some time each day to put towards these tasks and carry them out daily. You can grow thousands of followers a week purely by using this method of interacting and engaging with others. As well as followers, you may also gain leads and conversions when people check out your page and see something they like.
Plenty more Instagram marketing tips to go – keep reading!
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/hashtags1.jpg” alt=”Instagram Hashtags” title_text=”Instagram Hashtags” _builder_version=”4.4.7″ border_radii=”on|12px|12px|12px|12px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]IDENTIFY AND USE HASHTAGS IN YOUR POSTS
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You may have seen some words in Instagram posts that have a “#” before them – those are #Hashtags. Hashtags are a simple and great way to get exposure on your posts which can lead to gaining followers and leads. Identify which hashtags relate to your page then add these hashtags to your captions when you make a post. Below is an example.
If you run a business and marketing related page, hashtags like these would be good choices:
- #business
- #marketing
- #businesstips
- #marketingtips
- #onlinemarketing
- #digitalmarketing
- #socialmarketing
When a user searches any of the hashtags you put into your post, your post will show up on the respective hashtag page. A user may find your post and page when they are looking through the #marketingtips page or any other hashtags you included. You can also gain many likes and comments on your posts by using hashtags.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]REGULARLY POST QUALITY CONTENT
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It is very important that your page only consists of quality content, and fresh content is posted regularly. Your page reflects your brand or business, so a poor quality looking page will reflect badly on you. Fresh posts you make will appear in the feed of your followers, so make sure these posts you make are of good quality. You are able to preview your posts before you post them so use that feature to quality check your content for mistakes before you post.
If your page consists of articles or helpful tips, posting regularly will encourage users who like your content to follow you. If they like your content, they will follow your page to see more of it which is what you should aim for. Keep your content quality consistent for best results.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]DON’T OVER-DO PROMOTIONAL POSTS
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Your followers can get annoyed and un-follow you if you post promotional content too frequently. You should try your best to balance your promotional posts with all the other content that you post on your page. Someone who follows you because they like the content you post may be turned away if you bombard them with promotional content. Keep your page balanced. Balance is key!
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OFFER EXCLUSIVE DISCOUNTS TO YOUR FOLLOWERS
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Everyone appreciates a special offer or discount. Make your followers feel special by offering them exclusive discounts. Even a simple discount code in your posts or Instagram bio can go a long way. Many big brands post discount or free shipping codes in their promotional content or bio. They do that because it works very well for producing leads! Try it out and see if it increases leads and conversions. You can also post special offers and discounts to your “Story” on Instagram. For more information regarding the “Story” feature, keep reading. We discuss the story and story highlights feature more in depth further down in this article.
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Promote With Targeted Ads
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Competitions and giveaways are not just great for your followers – you can also benefit. The best way to get engagement from your competitions or giveaways is to require all users who want to take part to complete a few tasks. This usually consists of following, liking, commenting, tagging others, and sharing your post or page. If you are collaborating with another brand or page, you could double up the engagement by requiring users to complete these actions on both your page and your collaborator’s page.
There are many ways you can draw the winners of the competition or giveaway. A popular method is listing all entrees with numbers next to their name and then using a random number generator to decide on the winner. Competitions and giveaways are perfect for newer or smaller sized Instagram pages because its a great way to gain a few hundred to thousands of followers fairly quickly.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Promote With Targeted Ads
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]Are you wondering what is a good way to reach people on Instagram who do not currently follow you? The answer to that question is by running targeted advertisements. Targeted ads are a great way to reach and engage with users who don’t follow you. Have you seen any posts on Instagram by a page you do not follow which says “Sponsored” underneath their username? Those posts are targeted advertisements. You can add a clear CTA at the bottom of your advertised post to attract users to take action.
There are many different settings you can choose from when selecting your advertisement audience. Location, age, gender, and even their personal interests. With these settings, you are able to target a very specific audience. This very detailed targeting is perfect for very specific “niche” brands or businesses.
The only downside to running targeted advertisements is the fact that it costs money. However, it is definitely worth testing out paid advertisements even just once to see if it would benefit you. It can be an amazing way to reach a new audience and produce leads and conversions. If you cannot afford to do this, we recommend you focus on the other Instagram marketing tips in this article.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/targetedads.jpg” alt=”Targeted Instagram Advertisements” title_text=”Targeted Instagram Advertisements” _builder_version=”4.4.7″ border_radii=”on|12px|12px|12px|12px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Use The Story & Story Highlights Features
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]The story feature is a great way to post regular content without it over-crowding your Instagram page. Content which is uploaded to your story expires in 24 hours and does not appear as posts on your Instagram page. You are able to add pictures, videos, text, and even music or sound effects. The story feature is very easy to use and it has a built in editor so you can construct your stories the way you want to. This feature is great for posting time-limited sales or special offers for your followers. You are able to add CTA links to your stories to drive leads to your landing pages or products.
“Story highlights” is a feature you can use to display content permanently on your Instagram page right underneath your bio. Story highlights appear as circle pictures or orbs displayed on your Instagram page which people can click on to view the story. Unlike normal stories that expire in 24 hours, story highlights stay permanently on your page until you remove them. You are able to customize the icons which are used for the story highlights so you can design them uniformly to match the style of your page. Customized story highlight orbs can make your page look very clean and professional looking.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https://marquemediallc.com/wp-content/uploads/2019/09/usergeneratedcontent1.jpg” alt=”Instagram User Generated Content” title_text=”Instagram User Generated Content” _builder_version=”4.4.7″ border_radii=”on|12px|12px|12px|12px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Encourage User-Generated Content
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]UGC or User-Generated Content refers to any content that users post which directly relates to your page or products. You should try and encourage your followers and customers to create content with your products whether it be video or a picture. This content is great for exposure of your brand because the followers of the person who posted it get to see it. And not just that – people look at these posts as recommendations. So if someone sees this user-generated content by a person they personally know, it could convince them to purchase your product.
Incentives are a great way to encourage your followers and customers to create UGC. You could offer the chance for the persons’ content to be posted on your page or story or even reward them a prize if you decide to use their content. User-generated content is very valuable to your brand and page and you should encourage it.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Conclusion
[/et_pb_text][et_pb_text _builder_version=”4.4.7″]With the help of all these Instagram marketing tips and suggestions in this article, you can now put together an effective marketing strategy. Try and incorporate as many of the methods we have discussed in this article. If possible, try and use them all. You can’t rely solely on website traffic to make sales nowadays. Instead you should use as many sales-channels as you can, to maximize positive results. Social media is a huge and powerful tool for generating leads and conversions.
Take advantage of this powerful platform and boost your sales and leads.
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If you need help or have any questions regarding social media marketing, please do not hesitate to contact us.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″]Other business and marketing topics that may interest you:
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