Socially Engaging!
Getting the like is the easy part, but getting them to actually socially engage in the comments or DM’s can be a little tricky.
Well, it’s not really tricky at all, we fall short because all we’re doing is going for the like or we just try to hard and come off as unauthentic.
Authenticity is everything, and if your posting just for attention your gonna get zero attention. People see right through it and your post ends up with cricket sounds!
Today we will be going through a few authentic ways to increase your engagement on all social media platforms.
Let’s dive in and take a look at these 5 authentic ways of increasing the engagement of your posts!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″]1. Provide educational content that solves problems
It’s tempting to fill your social feeds with product pitches and messages about how effective your product or service is. However, it’s best to keep product pitches to a minimum.
Instead, focus on sharing helpful, educational content that solves real problems for your followers. If they see that your posts help them solve everyday problems, they will follow you, share your posts, and keep coming back for more tips.
2. Share engaging content from other sources
Once you immerse yourself in the strategy of sharing helpful content with your audience, you can start sharing engaging content from other sources. You don’t need to limit yourself to only sharing your own content.
Your followers will appreciate any content that helps them solve problems, regardless of the content’s origin. Always be sure to tag the original source to encourage the creators of the content you shared to comment on your posts and share them with their audience. It’s a surprisingly effective example of effective social media engagement.
3. Leverage hashtags correctly
Hashtags can make or break your social media efforts. When used correctly, hashtags can greatly expand the exposure of your posts.
Be sure to research the hashtags you plan to use to ensure they are actively in use. Otherwise, you’ll waste your time and increase your posts’ character limit unnecessarily.
Furthermore, the effective use of hashtags varies across social channels. Learn more about how to use hashtags on each social platform.
4. Ask questions to encourage dialogue
When forming a strategy to inform your social media engagement campaigns, incorporate the use of questions to encourage dialogue. Rather than simply posting a statement about your company or product and linking to a web page or other content, position your post as a question.
Ask viewers what they do in certain situations to achieve success. Encourage viewers to offer their opinions around the topics you write about. This will start a dialogue and motivate viewers to chime in with their opinions. More dialogue equals increased social media engagement, so don’t forget to incorporate this tactic.
Now, this last one is huge, there’s a reason why its called “social” media for a reason!
5. Respond to All Comments
To help boost engagement, you need to be social. When your audience sends you a message or leaves a comment, they are giving you a chance to talk to them.
Whether they leave a positive or negative comment, you should be answering it.
You can show kindness for the positives and suggest a solution to the negatives. You want to be proactive and responsive to all comments, especially the negative ones. But the only time you would not want to answer to a post is if somebody tags a friend since they are not exactly talking to you.
When responding to others, you should present yourself as personable and approachable. You want to use comments as a chance to build a connection with them.
By presenting your company as helpful, others will feel a connection to you and your products and/or services. And adding in emojis can also help develop a connection with each respondent.
The negative ones are unavoidable, but if you quickly respond, you can stop most issues from growing. It’s a good idea to have a plan to deal with negative comments. Depending on the problem, you might want to reach out privately to provide further support or provide a comprehensive response.
Replying to comments on social media is an easy one. Thus, the importance of responding to comments cannot be overlooked. So if you promote your brand on social media, you need to be in control of your comments.
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