SEO For Small Businesses | Why Is SEO Important? | Small Business Tips

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SEO is extremely important for all businesses, no matter how big or how small the business is…

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Even if you do not have an advanced long term SEO plan or strategy, you should at least know the basics of SEO. The basics of SEO are very simple and fairly easy to understand.

Today we will be explaining to you the basics of SEO as well as a few beginner techniques. Ranking on google is a long term process so the quicker you get started, the better.

Lets get right into it!

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What is SEO?

The acronym SEO stands for Search Engine Optimization.

In general, it is a bunch of rules and guidelines for optimizing your website so it achieves higher rankings in search engine results. As well as optimizing your website for search engines, it also makes your website faster, easier to navigate, and in general – more user friendly.

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Why is SEO important?

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With the internet and technology becoming an ever-increasing part of people’s lives, SEO marketing is more important than it has ever been. Millions of people use search engines every day for shopping, looking for answers to their questions and problems, and so much more.

If you are a website owner, SEO can help you get free targeted traffic from search engines. If you optimize your site correctly, you can harness the power of search engines and get lots of organic traffic from your targeted keywords and search terms.

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To help you understand why SEO is important, here are a few more points:

  • Over 65% of search engine users admit to clicking on one of the first 5 search results when they use a search engine. This is why it is extremely important that your website is as high up on the search results as possible.
  • When you optimize your website for SEO, you are also making your website run better. Optimizing your website will speed up load times, as well as improve navigation for your users.
  • Having a high ranking on google search results also gives people a sense of trust in your website.
  • Better SEO can put you ahead of the competition. If two websites are selling the same product, the one with higher search engine rankings will most likely be getting more sales.
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Introduction To SEO For Small Businesses

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As mentioned above, SEO is a way of improving your website so that it appears higher up on the search results for the specific keywords you are targeting.

When someone performs a search on Google or other search engines, the order in which the results are displayed are based on many different factors. There are many complex algorithms that are involved in this process of determining rankings. To increase your rankings, you must work on all of the factors that go into determining search engine results.

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These complex algorithms can be narrowed down to 3 main factors:

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
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Technical SEO

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This involves making sure your website can be crawled through and indexed by search engines without any issues. This can include certain server permissions and privacy settings of your website. Any sort of issue that affects search engine crawling will have a negative impact on your website’s SEO.

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On-Page SEO

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This involves making sure that all the content on your website is search engine friendly. There is a handful of very simple rules and guidelines you can follow to ensure that all of your content is search engine friendly.

In simple terms, you need to provide search engines with information and signals to help them understand the meaning and context of the content on your website. Search engines do not read websites in the same way real people do, which is why they require this extra information. Every bit of content on your website needs to be properly optimized, including images.

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Off-Page SEO

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This involves processes and factors outside of your website which increases the rankings of your website in search results. This can include other websites linking to your website (backlinks). Link building plays a huge part in SEO and can have a massive effect on your rankings. The number of incoming links to your website helps search engines determine your rankings. However, not all links to your website are good – they have to be non-spammy and quality back links. Bad backlinks can even effect your SEO negatively.

For search engines, backlinks are a sign of trust. Depending on where those links are coming from, they could have a massive effect on your ranking position. Both negatively and positively. Links coming from big and trusted websites will have a positive effect on your SEO. But links from “backlink websites”, link exchanges, and other bad backlinks will affect your site negatively. Farming backlinks is against Google guidelines and it can get your website penalized. It is not recommended you ever purchase backlinks. Many people who are working on SEO for small businesses often think buying backlinks is a quick and easy way to help their rankings. It could actually have a negative impact instead!

The best way to get backlinks is by focusing on making good content for your website which can lead to people sharing and linking to your website organically.

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That Is The Best Way To Learn SEO?

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The best way to learn SEO is to do some reading then put what you have read into action on your website. This is the only way you can properly understand and learn SEO.

When practicing SEO you should monitor your search engine rankings using SEO tools. This way you can see if what you are doing is working and your rankings are improving. If your organic traffic and rankings are increasing, that is a sign you are doing things right!

Before you get started, I would recommend reading through this guide that was made by Google – Search Engine Optimization Starter Guide

Another great resource for beginners who are learning the ins and outs of SEO is Moz.com. Their website contains countless guides, tutorials, and tools for both beginner, intermediate, and experts. I would personally recommend reading through their Beginner’s Guide To SEO.

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That Is The Most Important Aspect Of SEO For Small Businesses?

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This question does not have a correct answer because rankings are determined by many different factors. But one thing that can be said about this question is that your website content is extremely important.

Good content is a huge factor for your website’s success – with or without SEO.

This is why almost all websites that rank well on google have a “blog” page on their website even if they are just an online store. Posting good quality SEO optimized articles on your website’s blog can have massive positive effects on your website SEO and can help you gain organic traffic to your website.

If there is one thing you should focus on when working on SEO, it should be your website content. Make sure all content you post is properly optimized and search engine friendly. Good content will definitely help you rank better on google.

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Are There Any Tools To Help With SEO?

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There are plenty of tools and plugins that will help you with SEO and optimizing your website. They might not do the hard work for you, but they will definitely help you keep track of your progress and give you insights into how your rankings are going. You should steer away from tools that claim to boost your rankings for you. There is no way to quickly cheat your way to the top, even with expensive programs.

 

There are plenty of useful SEO plugins for all the top content management systems like WordPress. Depending on what content management system you use, just do a quick google search. For WordPress, I would definitely recommend checking out Yoast SEO. It is a massive help for optimizing your website and content for search engines.

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